Google Adwords Training in Chandigarh

 

Google Adwords Training in Chandigarh – Problab Technologies  provides PPC training for running online advertising campaigns on Google Adwords, Yahoo and Bing using AdCenter, facebook, twitter and linkedin. Our Professional Google Adwords Course in Chandigarh will take you from creation to implementation and from monitoring to management of successful advertising campaigns & our certified AdWords Trainers will be with you till the very end to help you learn & understand these platforms.

Google Adwords Training in Chandigarh

What is Google Adwords?

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.

Course Content – Google Adwords Training

1. Introduction to Google AdWords – SEM

  • Basics of Online Advertising/Marketing
  • ZMOT – The Zero Moment of Truth
  • Discussion on paid & Free Google Products
  • Google AdWords Certification Exams
  • Importance of Google AdWords from other related Platforms

2. AdWords Account Setup

  • Overview of learning process and laying a road map
  • How to Setup an AdWords Account
  • Overview of AdWords Interface
  • Overview of AdWords Dash Board and all tabs
  • Billing interface in AdWords account
  • Promotional codes and policies around them.

3. Creating First Campaign

  • Understanding the Objectives & Goals of Campaign
  • Limitations of an AdWords Account
  • Differences b/w Legacy and Enhanced Campaigns
  • Location and Language Settings (advanced)
  • Bidding and Budget – Flexible Bid Strategies
  • Scheduling: Start date, end date, Ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Network Only)
  • IP exclusion tool – Exclude IP Address
  • Flexible bid strategies and its uses
  • Automated rules for campaigns
  • Google AdWords Advertising Policies

4. Ad groups and Keywords

  • Understanding the Objectives of an Ad Group
  • Keyword Matching Options (Exact, Phrase, Broad and Negative Matches)
  • Use of Keyword Planner Tool
  • Negative Keywords and its detailed analysis
  • Text Ad Format – Best Practices
  • Quality Score and Its Importance
  • Comprehending the Ad Group and Keywords Dash Board
  • Search Terms + Single Keyword Auction
  • Auction Insights Reports
  • Columns Customization
  • Alerts Setting
  • Automated Rules for Ad Groups and Keywords.
  • Application of Filters
  • Identifying and Removing Duplicate Keywords

5.  Ads Format and Ad Guidelines

  • Ad Formats/Types in AdWords
  • Text Ads and their Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and FAQ’s
  • Video Ads Formats
  • TrueView Video ads (In-Search, In-Display, In-Stream)
  • Ads Preview and Diagnosis – For individual Keyword
  • Keyword diagnosis tool
  • Ad Text Trademark Policies
  • Dynamic Keyword insertion ads

6. Conversion Tracking

  • Purpose of Conversions
  • Create/Generate the Conversion Tracking Code
  • Tracking the Cross Conversions
  • Conversion Optimizer
  • View through conversions
  • Types of conversions

7.  Display Network Targeting

  • Objective of Display Network Campaign
  • Concept of CPM and Branding
  • Topic Targeting
  • Interest Targeting
  • Remarketing & Similar Audiences
  • Automatic Placements
  • Managed/Manual Placements
  • Placement Tool
  • Contextual Targeting Tool (Display N/W)
  • CPC Bidding and CPM Bidding
  • Creating an Online Video Campaign (YouTube Ads)

8. Reports and Increase Conversions

  • Conversion Tracking Ideology
  • Implementation of Conversion Code
  • Thank you page and its importance
  • Conv. (1 – Click) & Conv. (Many – Click)
  • Impression share reports
  • Search and Display Impression share reports
  • Lost IS (Rank) & Lost IS (Budget)
  • Dimensions Reports Importance
  • Geographic and User Location reports
  • Reach and Frequency reports
  • Search Tern Reports
  • Segmentation Tab and its importance
  • Google Analytics Tool and Benefits
  • Remarketing (Search – Display) Similar Audiences

9.  Account Access

  • User Access Levels
  • My Client Centre (MCC)
  • Administrative Access
  • Standard Access
  • Read Only Access
  • Email Only Access
  • Terminate Access
  • Grant Access
  • API

10.  AdWords Tools

  • Change History Tool
  • AdWords Editor (Standalone) Tool
  • Bid Simulator Tool
  • List Suggestor
  • Google Analytics Tool
  • Display Planner Tool
  • Keyword Planner Tool
  • Merchant Centre for PLA’s, Feeds
  • Opportunities Tab
  • AdWords Questions n Answers
  • AdWords Live Project

Google Adwords Training Schedule

Duration – 30 – 45 Days

Class Duration –  2 hours

Batch Timings – Morning 9:30 AM – Evening 6:00PM

Jobs Scope of PPC ( Google Adwords)

Digital marketing sector has suddenly become quite popular in the web world. To define digital marketing in simple terms, it is the promotion of brands and products with the help of electronic media. The major difference between digital marketing and traditional marketing strategies is that digital marketing will help you analyze and understand your market campaigns in real time.

The scope of digital marketing and the associated career prospects are quite high. Digital media is a huge resource for shopping, entertainment, social interaction, news, etc. Thus, a large number of consumers can be tapped through this source. Thats why there are very jobs opportunities comes for Digital marketer.  There are Number of Job opportunities in PPC are shown below:

  • PPC Manager
  • PPC Analyst
  • Digital Marketing Manager
  • SEM Specialist
  • Sr. SEM Manager
  • Jr. SEM Manager
  • PPC Executive
  • PPC Team Leader

Why Choose Us for Adwords Training in Chandigarh?

  • Reputed ‘Digital Marketing institute’
  • Advance training curriculum
  • Learn from “layman to expert” level
  • GOOGLE Qualified Trainers
  • Get Digital Marketing Certificate
  • Interactive Sessions
  • Flexibility: Weekday and Weekends
  • Free Backup Classes
  • Feedback: 9/10 – 45+ Batches
  • Trained over 600 Students

Contact Details

Name: Problab Technologies Pvt. Ltd.

Address: SCO : 54-55, 3rd Floor, Sector 34-A Chandigarh

Contact Number:  +91-9878873077, +91-9878375376

 

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Office Location Chandigarh, India

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